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Notes from the build queue

Specific write-ups on theme performance, checkout extensibility, and the CRO tests we actually run.

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The five apps quietly costing you 1.2s of load time

How to audit third-party scripts on a live Shopify store without breaking your tracking or your reviews widget.

Nine tests we ran across client stores this year, the three that repeated, and the ones that were flat.

What you can and cannot customise now that checkout.liquid is gone, and where the remaining gaps are.

Headless is a cost, not a feature. Here is the checklist we use to decide, and when we tell clients to stay on Liquid.

One settings layer instead of colour edits across twenty files — and what that means when you rebrand.

The redirect map, the QA pass and the post-launch monitoring we run on every platform move.